Jedox
Written by Ian Ng, Founder
Worthy of the CEO’s Time: A Masterclass in High-Touch Client Loyalty
Event Blueprint
- Client: Jedox Singapore
- Guest Count: 23 Guests (16 C-suite Clients)
- Purpose: Client Appreciation, Networking, & New Product Sharing
- Date: March 2025
- Location: Our Polished, Premium Partnered Restaurant In CBD
- The Wine: Our Exclusively Imported Yarra Valley Wines
The Opening Scene
We believe that the highest form of professional appreciation is deeply personal. For Jedox, this meant transforming a strategic corporate gathering into a quiet, confident evening of genuine connection.
Benita and the Jedox team had a clear, high-touch vision: an event designed to impress, where every detail would signal respect for their external C-suite clients. The stakes were set even higher by the presence of CEO Florian, who had flown into Singapore specifically to host and honour these relationships. The stage was set for elegance, polish, and professionalism.
The Core Challenge
The fear for any host planning such a premium client event is the risk of the generic. With busy C-suite schedules, the appreciation must be immediate and authentic. The challenge was ensuring this evening transcended the typical “corporate tasting” and instead became a quiet, unforgettable moment that earned their clients’ precious time. It needed to be, quite simply, truly worthy of their most important guests.
The Unspoken Need
Beneath the formal agenda of product sharing and networking, the deeper need was connection. Jedox sought a vessel for building relationships that go beyond the slide deck—a way to signal, in the most authentic way possible, that they valued the partnership above the transaction. The atmosphere needed to be intentionally designed to create natural conversation, allowing the CEO’s presence to be felt as host and peer, rather than just a figurehead.
Our Curated Response
From the first consultation, this was a collaboration rooted in trust. Jedox initially considered a high-rise CBD venue, but we understood the Unspoken Need was for intimacy over altitude. We gently steered them towards one of our private, premium partner spaces, favouring a warm, sophisticated setting that felt more like an invitation to a gracious home.
This intentional pivot, led by our founder’s focus on atmosphere, was matched by meticulous detail. When Jedox requested custom-engraved glassware, we didn’t use standard industry stemware. We custom-sourced larger, high-quality pieces, knowing that for a room of discerning leaders, this seemingly small detail communicated a commitment to excellence.
As our founder says:
“Working with Jedox reminded us that our best clients are the ones who ask a lot of questions. We love that. It shows care, and we match that energy with our planning. Attention to detail isn’t friction; it’s a feature.”
The Evening Unfolds
As the evening unfolded, it began with a business-casual refinement, but quickly softened into the warm, candlelit glow of true fellowship. This transformation was led by the CEO, Florian. Fully engaged and visibly enjoying the shared stories and discoveries of the wine, his genuine curiosity set the room at ease. High expectations melted into shared laughter and lively, personal conversations. It became less about the product launch and entirely about the human connection—a beautiful, quiet exchange over a glass that felt both premium and profoundly personal.
The Lasting Impression
The success was immediate and clear. A phenomenal 14 out of 16 invited clients attended and stayed fully engaged until the close. The tailored details, from the interactive format to the custom glassware, were widely praised.
The most meaningful affirmation, however, came from the top:
“5-star and entertaining!” — Florian, CEO of Jedox
The Jedox team left knowing they hadn’t just executed an event; they had cultivated relationships strengthened by a shared, perfect memory.
A Philosophy Shared
This experience is the very heart of Simplicity Wines. We do not fear the complexity of high expectations; we embrace it. The more intentional the questions a client asks, the more personalized—and therefore more powerful—the final experience becomes. Customisation is not complexity for its own sake; it is the thoughtful grace that transforms a good event into an unforgettable moment.
Your Next Chapter
If you are planning a high-stakes client appreciation or professional networking session in Singapore, is your event destined to be just another item on the agenda, or a moment that leaves a deep, lasting impression?
Let us move beyond the predictable. Let’s Connect and begin designing the quiet confidence, the thoughtful detail, and the deeply human experience that your most valued clients truly deserve.
See Our Other Blog Posts
See how teams like yours turned everyday gatherings into something unforgettable. These aren’t just events — they’re moments people still talk about.